Like we checklist on our web site, our Canadian-based company supplies nearly each medspa friendswood service you would require for digital advertising and marketing: brand and graphic design, customized web site design and improvement, search engine marketing and SEM advertising and marketing, social media advertising and marketing, content material writing, copywriting, newsletters, and technique consulting (phew!).
However typically it looks like I might add one other service to that checklist: digital therapist.
That is as a result of so a lot of our shoppers come to us after getting burned by different companies or net builders.
They’ve typically spent a fortune on an internet site that does not characterize their enterprise effectively and, merely put, does not generate any curiosity or gross sales. Not solely do they lose cash, however additionally they lose time, momentum, confidence, and infrequently belief within the course of.
That is the place my function as a digital therapist is available in.
It is my job to assist shoppers uncover that working with an company on their enterprise targets can really be fruitful and enjoyable. I’ve to indicate them they can belief once more, even when they have been burned earlier than.
And that is simply what we did for Deez Pores and skin Rejù & Ache Clinic.
Dr. Dheshnie Thangavelu is a extremely expert, board-certified anesthesiologist and Grasp Injector, working in each the anesthetic and aesthetic fields at her medical medispa observe in downtown Vancouver.
She can also be a perfectionist and good skilled with a fantastic eye for element – qualities that simply weren’t coming via in her present web site.
And since her present web site did not each replicate her skilled providers correctly and enchantment to her goal market, she wasn’t getting any new enterprise.
No marvel she felt burned by the method!
Dr. Thangavelu was searching for a greater resolution, and that is how we linked on Instagram. Collectively, we began engaged on an entire rebrand and web site redesign for her within the fall of 2020.
The end result? Dr. Thangavelu now has a professionally compelling on-line presence that displays her providers and distinctive promoting proposition. And, maybe simply as necessary, she has a advertising and marketing workforce she will be able to depend on, liberating up her vitality to deal with what she does finest.
“Susan and Daniel are superb,” says Dr. Thangavelu. “They turned my web site into precisely what I wished, and everybody has been noticing it.”
Maintain studying to see how we gained Dr. Thangavelu’s belief – and why we have stored it.
The mission at a look
There are only a few conditions the place a enterprise wants ‘simply’ an internet site. Our mission for Dr. Thangavelu was really a 9-month phased method utilizing a number of members of our workforce.
Starting with the branding course of, we then moved to key phrase analysis in order that we might infuse search engine marketing with the designing and constructing of the totally optimized web site.
As soon as the positioning was launched, we continued search engine marketing methods to make sure the positioning may very well be simply discovered by the clinic’s target market. We additionally started a social media and digital advertising and marketing marketing campaign for a 6-month interval.
And naturally, the mission additionally included my hands-on consulting with Dr. Thangavelu to assist her understand her greater targets and desires.
Let’s break down a few of the key parts of this journey.
An entire model and web site redesign
We begin each consumer with an in-depth model evaluation to outline their distinctive promoting proposition (USP), target market, firm imaginative and prescient, model positioning and extra.
This evaluation made it clear we wanted a brand new brand for Deez Pores and skin Reju. Dr. Thangavelu’s present brand had a dated really feel, and it did not replicate the clinic’s stylish, high-end aesthetic.
Working carefully with Dr. Thangavelu, the ultimate brand design is one she loves and represents her clinic precisely.
A extra user-friendly web site
Regardless of what the commercials could inform you, constructing an internet site will not be simple. With out correct planning and technique earlier than you begin constructing, an internet site is simply as prone to confuse potential clients as convert them.
Dr. Thangavelu’s present web site didn’t place her because the knowledgeable in her discipline, nor did it assist customers navigate and perceive her service choices.
That is why one of many first steps on this net design mission was to construct a user-friendly navigation system.
This included a MEGA menu that reveals all the numerous therapies the clinic affords, together with hyperlinks to their respective pages. And a part of our efforts included sorting via Dr. Thangavelu’s many choices and merchandise, creating a brand new good map to reinforce person expertise on the web site.
A inventive new VIP program
We satisfaction ourselves on actually being a one-stop store in the case of your on-line advertising and marketing. And as a digital advertising and marketing and enterprise guide, I like working with shoppers to assist them get crystal clear on the methods they want in place to start out making more cash.
It is significantly rewarding to work with sturdy, clever girls like Dr. Thangavelu who’re excited to take their enterprise to the subsequent stage (belief me: you will be seeing tons extra from this girl sooner or later, and I personally cannot watch for it).
Via our consultations, we determined a VIP program can be an incredible incentive to supply Dr. Thangavelu’s shoppers. Aesthetic procedures are a big funding, and he or she wished to make that funding simpler by providing priceless membership benefits.
So, we developed 3 annual membership tiers, which we then applied on a devoted web page on the brand new web site.
Bear in mind how Dr. Thangavelu had been burned by a earlier net developer? Properly, that was simply by no means going to occur with us!
Working with us, you are by no means overlooked within the chilly. Your success is our success, and we work along with our shoppers to assist them obtain their targets.